Tag Archives: Chronicles of Narnia

New Zealand: 47,000 people a year visit film locations

Milford-Sound-South-Island-New-Zealand

Yes, New Zealand is that beautiful. Even more stunning than advertised.

I recently spent 6 months shooting on locations in the South Island, and the landscapes are stunning. It was fun to see film tourists visit the locations, guide books like The Lord of the Rings Location Guidebook in hand, as they retrace the steps of characters from their favorite films.

BBC reports today that 47,000 film tourists a year come to the country to visit the locations they have seen on film.

“Many of these films have helped to attract visitors to the country, just as the New Zealand Film Commission hoped would happen when it first started funding home-grown features in the 1970s.

“In a survey conducted in the first quarter of 2013, one in 10 international arrivals said The Hobbit sparked their interest in New Zealand as a destination.

“We estimate that 47,000 visitors a year visit a film location,” says Danielle Genty-Nott of Tourism New Zealand.

Beach on the Coromandel Peninsula Narnia, aka a Coromandel beach

 

“Such is the popularity of film location tourism, says Genty-Nott, that a regional tourist office asked Tourism New Zealand to stop using a still from The Chronicles of Narnia: Prince Caspian, in order to protect the beach depicted.

“Too many visitors wanted to run through its natural stone arch, just as the Pevensie children did on their return to Narnia.”

Read the article here. Go to New Zealand if you haven’t, or go again if you have.